WHOLE 2020

Opening Ceremony

With Penang being known internationally as a prime destination for both business and leisure travelers, I am confident that WHOLE 2020 will allow all of us, to build important connections that will no doubt be of great use in jump-starting our respective tourism and hospitality sectors.

Today’s event, WHOLE 2020, will be a milestone for the future of this industry since over 100 companies have their exhibition booths here. There are also 80 virtual booths on the exhibition platform.

Dato’ Sri Hajah Nancy Shukri,

Minister of Tourism, Arts & Culture, Malaysia.

Industry Luncheon

Industry Luncheon with Minister of Tourism, Arts & Culture (MOTAC) & Top VIPs

MAH Networking

Exhibitors are invited to Hospitality Lounge and present their products and services to the Malaysian Association of Hotels (MAH)

WHOLE 2020 Highlight

Domestic Tourism Forum - “Rethink, Reconnect & Reinvent Domestic Tourism”

ASEAN Tourism Forum 1 -

“The Rise of Muslim Hospitality Tourism”

Niche Tourism Forum - “Unlocking the Edu-Tourism Potential“

International Tourism Forum

“Travel Re-opening: Re-strategising International Tourism”

Hybrid Event

Forums Co-Organised with TIN Media

Professionals and major players of the Hospitality industry gathered physically and virtually

to cover various topics during the exhibition. A total of 11,100 viewers tuned in to watch the hybrid forums.

ASEAN Tourism Forum 2

“Malaysia - An Emerging Global Giant in Medical Tourism”

speaker session

10 exhibitors got the opportunity to promote their products & services during WHOLE 2020
Wak Long Music & Arts Centre
Aura Kasih
Langkawi Development Authority (LADA)
Langkawi Development Authority (LADA)
Langkawi Development Authority (LADA) – Datai Valley
Langkawi Development Authority (LADA) – Panorama Langkawi
Malaysian Pineapple Industry Board
Kedai Melissa (Selangor Pavilion)

COOKING WITH MALAYSIAN HERBS AND SPICES BY INTERNATIONAL MALAYSIAN BORN CHEFS:

Cooking shows were broadcasted live from Penang Tropical Spice Garden, The Netherlands & Australia. 3 renowned chefs each presented a Malaysian dish with a twist – using key ingredients from their locality.

On the 10th of September, Chef Pearly Kee shared the recipe of nutritious Nasi Ulam made from the ingredients she collected herself at the Penang Tropical Spice Garden.

From The Netherlands, Chef Norman Musa shared with us his Malaysian infused crispy and spiced Dutch Bitterballen, on the 11th of September

Chef Jackie M made us salivate over her special seafood laksa on the 12th of September as present Sydney’s best seafood for her laksa recipe.

YOUNG CHEFS & HOTELIER PROGRAMME

Hinava Cooking Lesson by Chef Joshua Liew, Executive Chef of the Wembley along with the cooperation from 3 representative culinary students from INTI International College Penang, SEGi College Penang & Sultan Abdul Halim Mu'adzam Shah International Islamic University (UniSHAMS)

YOUTH PROGRAMME

Motivational talks were conducted during the event to encourage the students to proceed with their studies and stay positive in Hospitality industry despite of COVID-19 pandemic.

“Negotiate & Influence : Skills for Tomorrow” By Joanne Tan,

Toastmasters International Distinguished Toastmasters, Professional Trilingual

MYSEJAHTERA TALK

“MySejahtera is an application developed by the Government of Malaysia to assist in monitoring the spread of the COVID-19 epidemic in the country”

MySejahtera Talk by

Ir. Md Shah Nuri bin Md Zain,

Chief Executive of National Cyber Security

Agency of Malaysia (NACSA)

Closing Ceremony

“The success of this event is an example of a strategic public-private partnership between a professional & experienced organiser and the authorities, with the support from industry associations and key players. More of such strategic partnership initiatives should be encouraged for the benefit of all related stakeholders in Penang. I believe that the WHOLE 2021 is going to be even bigger and better!”

YAB CHOW KON YEOW, PENANG CHIEF MINISTER

YAB Chow Kon Yeow officially closed the event along with an announcement of innovative collaboration between WHOLE 2021 and Tastefully Food & Beverage Expo.

The exhibitors of WHOLE 2020 received certificates from YAB Chow Kon Yeow and were awarded and recognised as the WHOLE pioneer.

Exhibitors Feedback

WHAT THE EXHIBITORS THOUGHT

ABOUT THE HYBRID EVENTS HELD AT WHOLE

AZRUL SHAH

General Manager of Tourism Selangor

“This exhibition is a reset for our industry, the first step for the Tourism industry. Officiated by Ministry of Tourism, Arts and Culture Malaysia Official Portal, MOTAC, it shows that the Tourism industry is emerging as the new potential sector to be promoted”

AZMIL MUNIF MOHD BUKHARI

Tourism Division Manager of

Langkawi Development Authority

“WHOLE Penang is one of the best platforms to promote Langkawi at this time, we are happy with the WHOLE B2B session for the first two days and consumer session on the last day”

LIM SOO LEE

Medical Tourism Advisor of

OPTIMAX Eye Specialist Hospital

" We are not here just to increase the exposure of OPTIMAX, but we are also here to help the nation achieve new vision in the new life and WHOLE is helping us to achieve this vision”

ALVIN ONG

Assistant Marketing Manager of

UOW Malaysia KDU Penang University College

“This event was organised very well and gave us the opportunity to promote our university”

Visitor Feedback

Visitors of WHOLE 2020 were from the following sectors:

• Airlines

• Business Associations

• Café / Bar Owners

• Digital Finance & Banking

• E-Commerce

• Embassies & Chambers

• Event Venue Operators

• F & B Associations &

Suppliers

• Government Authorities

• Hospitality Associations

& Suppliers

• Hoteliers

• Logistic Companies

• MICE Industry (PCOs,

Event Management

companies etc)

• Restaurateurs

• Retailers

• Travel & Tourism Associations

& Suppliers

• Wellness Centre Operators

“It is very heartening to observe that all of the SOPs are being followed in WHOLE Penang, not only among community members, but also guests and participants.”

DR CHOW SZE LOON

Penang State Health Department

“It’s a very good event! This kind of event will create a better confidence that will lead to the strength of the confidence for tourism stakeholders to continue with their daily sales or promotion of products and services, it’s very good for MICE market”

DATO HAJI MOHD KHALID

President of Malaysia Association Tour Agency (MATA)

“I hope that WHOLE will continue on and work together with the industry. Tourism industry is not only travel agents, hotels, and tour guides as now it’s getting more people to get involved”

UZAIDI UDANIS

President of Malaysia Tourism Council (MTC)

Virtual Exhibition Platform

The bleisure event was the first hybrid trade event in Penang and to run

during the Recovery Movement Control Order (RMCO). WHOLE 2020 have

created a virtual platform to connect other people who cannot attend the

exhibition physically and for the other countries to be a part of the event.

AT A GLANCE

“It was a great opportunity for all travel agents to participate this kind of B2B event. It may be difficult at first since it was the first time that this kind of meeting had to be done virtually. The kind of system used in connecting with suppliers was both interesting and informative. Just by clicking the desired button, we will be able to get the information we need. It was far different from other virtual events and it was probably the most impressive system used in a virtual B2B event.”

Melody Palomares, Owner of MAVP Travel and Tours, Philippines

“Outstanding virtual platform to boost B2B connections”

Kristine Cometa

Senior Sales Manager of Majid Al Futtaim Accor Hotels Dubai, UAE

“Good platform to network with prospective clients virtually.”

Mr. Sajid Hussain

Marketing Manager of Global Innovations-Dubai, UAE

“Thank you for including our company during the WHOLE Penang 2020 B2B Webinar. It's a great help for us to explore our networks with other business partners safely in this time of pandemic. It was very user-friendly where we can contact the suppliers directly through the given details provided in the system. Keep it up! More power! Congratulations!”

Ronald A. Fabillan,

Operations Manager of Harvester’s Travel and Tours, Philippines

“The WHOLE Penang 2020 is a new idea of B2B. It was great to be a part of it and interacted with various suppliers at the comfort of my home. Good job!”

Analiza Endriga,

General Manager of Cloud88 Travel and Tours, Philippines

“It is a good opportunity as they do not need to travel to attend the event; also quite challenging as we were used to face to face meetings"

Mrs. Fatma Ahmed, Owner of Sehab Travel, Bahrai

Business Matching

WHOLE 2020 provides a prime opportunity for the exhibitors to business match with their potential customers & clients all around the world. A total of 953 chats engagement and 47 B2B Sessions were recorded from WHOLE 2020 Virtual Platform.

Due to the demand, we extended the platform to be open to 2 more weeks after the physical event ended and arranged daily business matching session between Exhibitors and buyer from Travel & Tourism Associations as well as companies based in South East Asia and Middle East.

WHOLE 2020 Virtual Platform

Philippines Travel & Tour Operators coordinated by Tourism Malaysia, Manila

• Island Connections Tours and Travel

• Lareleka Travel & Tours

• Macriel Travel and Tours

• Marice Travel and Tours

• MAVP Travel & Tours

• Miles and Voyage Perks Travel &

Tours

• Mitzy Travel and Tours

• Ticketlandia Travel and Tours

• Vanity Travel & Tours Agency

• World of Wonders Travel & Tours

Indonesian Travel & Tour Operators coordinated by Tourism Malaysia, Medan

• Efata Tour

• PT. Mangat Usaha Wisata

• PT. Saung Bulian Tour & Travel

• PT. Angkasa Tour & Travel

• PT. Ever Prompt Travel

• PT. Nicita Jaya Wisata

• PT. Angkasa Tour and Travel

• Rasa Sayang Holidays

• Tourism Malaysia Medan

• Wisin Tour

Middle East Key Buyers from Bahrain, Egypt, Jordan, Kuwait, Qatar, Saudi Arabia & United Arab Emirates

• Egypt Express travel

• Global Innovations-Dubai

• InterContinental Jordan

• InterContinental Riyadh

• M Hotel Makkah Al Aziziyah

• Majid Al Futtaim Accor Hotels Dubai

• Makkah Millennium Hotel & Towers

• Regency Travel & Tours

• Royal Continental Hotel

• Sehab Travel

Thailand Travel & Tour Operator coordinated by Tourism Malaysia, Bangkok

• Worldwide Agency, Bangkok

Province

• Namthai Travel, Bangkok Province

• Aranya Tour, Udonthani Province

• Eiam Tour, Bangkok Province

• PL Inter Tour, Bangkok Province

• Bee Happy Travel

Malaysia Travel & Tour Operator - Outbound

• Gemala Travel & Tours Sdn Bhd

• RJ Ila Tours Sdn Bhd

• Lavendra Travel & Tours Sdn Bhd

• Asutra Holidays Sdn Bhd

• Tuah Travel & Tours (M) Sdn Bhd

• Psholidays.Com Sdn Bhd

• Tholand Waey Holiday Sdn Bhd

• Forever Travel Services Sdn Bhd

• Zaharah Travel & Tours Sdn Bhd